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Top-100 advertisers in August 2005

The August list of the largest advertisers in the mass media has been led by Procter&Gamble (P&G) again. According to TNS Gallup AdFact, P&G placed 21,837 advertisements on TV and radio, in the press, cinemas and outdoors in August. Unilever is second with 14,991ad placements, and COCA-COLA is third with 14,575 placements. Beeline is in fifth place in August with 9,646 placements. VimpelCom spokeswoman Yulia Ostroukhova said the company's advertising had been linked to the support of new products. The new tariff plan 'Simple Things' and service for corporate customers 'Mobile Mail' were launched this summer. "Most of the advertising support for these programs was carried out in August," Ostroukhova commented. She added that TV, outdoor and other types of advertising had been employed to promote 'Simple Things', whereas 'Mobile Mail' had not been advertised on TV, as the product did not target the mass market but corporate customers.

Severstal-Avto also showed high advertising activity in August (in 58th place with 1,354 placements). This is linked to the official sales launch of UAZ-Patriot, the company's new car model. Severstal-Avto marketing communications manager Alexei Zhidyaev said that TV advertising had been the main instrument to promote the new product. In addition, Patriot was actively advertised in the press and outdoors. Outer garments sellers increased advertising placement as the autumn-winter season approaches. As such, the World of Leather (Mir Kozhi) company ranked 72nd among the largest advertisers with 997 placements.

Top-100 advertisers in August 2005
No. AdvertiserNumber of placements
1PROCTER & GAMBLE21 837
2UNILEVER14 991
3COCA-COLA14 575
4SAMSUNG ELECTRONICS11 087
5BEELINE9 646
6MARS-RUSSIA9 372
7SUN INTERBREW7 384
8NESTLE7 221
9MOBILE TELESYSTEMS7 158
10DANONE6 882
11GILLETTE6 787
12PEPSI CO6 412
13RECKITT BENCKISER6 317
14LG ELECTRONICS5 522
15WIMM-BILL-DANN5 308
16MEGAFON GSM5 231
17COLGATE-PALMOLIVE5 036
18INFON4 965
19WRIGLEY4 305
20HENKEL GROUP3 850
21NIKITA3 722
22STS3 614
23MINISTRY OF INTERNAL AFFAIRS OF RUSSIA3 122
24BALTIKA BREWERY 3 110
25MOSKVA-EFES BREWERY 3 043
26DIROL CADBURY LLC2 897
27HEINEKEN2 852
28JIPPII GROUP2 806
29ELDORADO RETAIL CHAIN2 714
30L`OREAL2 697
31KRAFT FOODS2 511
32NEFIS COSMETICS2 479
33BALTIMOR2 416
34MOTOROLA INC2 381
35MCDONALD`S2 239
36BRITISH-AMERICAN TOBACCO2 094
37JOHNSON & JOHNSON2 087
38UNIQ (INFORMATION AND ENTERTAINMENT SERVICES)2 009
39REEBOK INTERNATIONAL LTD.1 960
40VENA BREWERY 1 880
41BRIDGETOWN FOODS1 872
42SMXCOM1 839
43TNT1 819
44VOKRUG SVETA1 802
45SMS MEDIA SOLUTIONS1 785
46GTI (TOUR OPERATOR)1 708
47POCHTA.RU1 646
48M.VIDEO1 612
49UNITED INTERNATIONAL PICTURES1 603
50DON STROY1 590
51DHV-S1 574
52LUKOIL1 570
53INFORM-MOBIL1 530
54AVAGE1 528
55MOLINOS1 437
56TRANSMARK1 398
57CAMPINA1 379
58SEVERSTAL-AVTO1 354
59MAIL.RU1 304
60BEFREE1 292
61KALINA CONCERN1 201
62MERCURY1 188
63ADIDAS-SALOMON AG1 178
64BERLIN-CHEMIE MENARINI GROUP1 146
65AVON BEAUTY PRODUCTS COMPANY1 135
66HOCHLAND1 135
67EVROTEK1 076
68BOOTS HEALTHCARE INTERNATIONAL1 034
69ON CLINIC1 031
70EUROSET 1 023
71BUSINESS WORLD PUBLISHING GROUP1 016
72MIR KOZHI997
73PERFETTI VAN MELLE968
74MOROZKO959
75CENTRAL PARTNERSHIP958
76MARSHAK CLINIC948
77TRI KITA (STORE)944
78SONY LTD942
79MOSCOW (RETAIL CENTER)942
80KOLDUNYA SALES ORGANIZER937
81ROSSPORT931
82CV SHOPPING CENTER918
83MOSCOW GOVERNMENT 918
84OSTROV SALES ORGANIZER887
85STV873
86SOLVO INTERNATIONAL 872
87MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD871
88NISSAN848
89LOVE RADIO848
90EUROPA PLUS847
91MASTERCARD INTERNATIONAL844
92KYE SYSTEMS CORP.842
93TSARITSYNO (MEAT PROCESSING PLANT)838
94CROCUS INTERNATIONAL817
95EFKO811
96KAZAN FATS FACTORY805
97AROMA (COSMETICS)797
98BUENA VISTA INT778
100PEPSI LIPTON INTERNATIONAL738

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