Top-100 advertisers in August 2005

The August list of the largest advertisers in the mass media has been led by Procter&Gamble (P&G) again. According to TNS Gallup AdFact, P&G placed 21,837 advertisements on TV and radio, in the press, cinemas and outdoors in August. Unilever is second with 14,991ad placements, and COCA-COLA is third with 14,575 placements. Beeline is in fifth place in August with 9,646 placements. VimpelCom spokeswoman Yulia Ostroukhova said the company's advertising had been linked to the support of new products. The new tariff plan 'Simple Things' and service for corporate customers 'Mobile Mail' were launched this summer. "Most of the advertising support for these programs was carried out in August," Ostroukhova commented. She added that TV, outdoor and other types of advertising had been employed to promote 'Simple Things', whereas 'Mobile Mail' had not been advertised on TV, as the product did not target the mass market but corporate customers.

Severstal-Avto also showed high advertising activity in August (in 58th place with 1,354 placements). This is linked to the official sales launch of UAZ-Patriot, the company's new car model. Severstal-Avto marketing communications manager Alexei Zhidyaev said that TV advertising had been the main instrument to promote the new product. In addition, Patriot was actively advertised in the press and outdoors. Outer garments sellers increased advertising placement as the autumn-winter season approaches. As such, the World of Leather (Mir Kozhi) company ranked 72nd among the largest advertisers with 997 placements.

Top-100 advertisers in August 2005
No.	Advertiser	Number of placements
1	PROCTER & GAMBLE	21 837
2	UNILEVER	14 991
3	COCA-COLA	14 575
4	SAMSUNG ELECTRONICS	11 087
5	BEELINE	9 646
6	MARS-RUSSIA	9 372
7	SUN INTERBREW	7 384
8	NESTLE	7 221
9	MOBILE TELESYSTEMS	7 158
10	DANONE	6 882
11	GILLETTE	6 787
12	PEPSI CO	6 412
13	RECKITT BENCKISER	6 317
14	LG ELECTRONICS	5 522
15	WIMM-BILL-DANN	5 308
16	MEGAFON GSM	5 231
17	COLGATE-PALMOLIVE	5 036
18	INFON	4 965
19	WRIGLEY	4 305
20	HENKEL GROUP	3 850
21	NIKITA	3 722
22	STS	3 614
23	MINISTRY OF INTERNAL AFFAIRS OF RUSSIA	3 122
24	BALTIKA BREWERY	3 110
25	MOSKVA-EFES BREWERY	3 043
26	DIROL CADBURY LLC	2 897
27	HEINEKEN	2 852
28	JIPPII GROUP	2 806
29	ELDORADO RETAIL CHAIN	2 714
30	L`OREAL	2 697
31	KRAFT FOODS	2 511
32	NEFIS COSMETICS	2 479
33	BALTIMOR	2 416
34	MOTOROLA INC	2 381
35	MCDONALD`S	2 239
36	BRITISH-AMERICAN TOBACCO	2 094
37	JOHNSON & JOHNSON	2 087
38	UNIQ (INFORMATION AND ENTERTAINMENT SERVICES)	2 009
39	REEBOK INTERNATIONAL LTD.	1 960
40	VENA BREWERY	1 880
41	BRIDGETOWN FOODS	1 872
42	SMXCOM	1 839
43	TNT	1 819
44	VOKRUG SVETA	1 802
45	SMS MEDIA SOLUTIONS	1 785
46	GTI (TOUR OPERATOR)	1 708
47	POCHTA.RU	1 646
48	M.VIDEO	1 612
49	UNITED INTERNATIONAL PICTURES	1 603
50	DON STROY	1 590
51	DHV-S	1 574
52	LUKOIL	1 570
53	INFORM-MOBIL	1 530
54	AVAGE	1 528
55	MOLINOS	1 437
56	TRANSMARK	1 398
57	CAMPINA	1 379
58	SEVERSTAL-AVTO	1 354
59	MAIL.RU	1 304
60	BEFREE	1 292
61	KALINA CONCERN	1 201
62	MERCURY	1 188
63	ADIDAS-SALOMON AG	1 178
64	BERLIN-CHEMIE MENARINI GROUP	1 146
65	AVON BEAUTY PRODUCTS COMPANY	1 135
66	HOCHLAND	1 135
67	EVROTEK	1 076
68	BOOTS HEALTHCARE INTERNATIONAL	1 034
69	ON CLINIC	1 031
70	EUROSET	1 023
71	BUSINESS WORLD PUBLISHING GROUP	1 016
72	MIR KOZHI	997
73	PERFETTI VAN MELLE	968
74	MOROZKO	959
75	CENTRAL PARTNERSHIP	958
76	MARSHAK CLINIC	948
77	TRI KITA (STORE)	944
78	SONY LTD	942
79	MOSCOW (RETAIL CENTER)	942
80	KOLDUNYA SALES ORGANIZER	937
81	ROSSPORT	931
82	CV SHOPPING CENTER	918
83	MOSCOW GOVERNMENT	918
84	OSTROV SALES ORGANIZER	887
85	STV	873
86	SOLVO INTERNATIONAL	872
87	MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD	871
88	NISSAN	848
89	LOVE RADIO	848
90	EUROPA PLUS	847
91	MASTERCARD INTERNATIONAL	844
92	KYE SYSTEMS CORP.	842
93	TSARITSYNO (MEAT PROCESSING PLANT)	838
94	CROCUS INTERNATIONAL	817
95	EFKO	811
96	KAZAN FATS FACTORY	805
97	AROMA (COSMETICS)	797
98	BUENA VISTA INT	778
100	PEPSI LIPTON INTERNATIONAL	738