Izvestia, February 26, 2003

For example, the so-called Customer Relationship Systems (CRM) that have been so popular recently are getting even more popular among those building retail networks with the help of Internet technologies. "In foreign countries, customization tools and content of CRM systems are already actively used by banks' web sites," - Boris Rozentul, the Business Development Director of RBC SOFT declared. "We will be able to see the examples of integrated CRM solutions at work, including the possibility to deal with clients via the Internet, as well as more and more web sites integrated in the common CRM system in Russia shortly."