Rossiya, P. 11 (Moscow) - December 18, 2003.

The flight goes ok

RBC television has been on air for 100 days. How does the most spoken of television project of the past year celebrate this humble but important date? General Director of RBC Yury Rovensky was quoted as saying: "Our flight goes okay. We launched the most technological television channel in Russia. No other domestic channel can boast of such tough news broadcasting." This business channel has unique content, a growing audience, perfect technical solutions and high advertising revenues.

It appeared possible to talk about the economy in a wise and amusing way at the same time. "Every day, our telephone line has to deal with a large number of phone calls with thousands of e-mail messages sent to our channel," Yury Rovensky mentioned.

Depending on how hot the discussed topic is, we receive more and more responses. This interactivity is the best evidence of the channel's popularity. Not only professionals from banks and investment companies watch it. Russian people appear to be more interested in the economy than expected. This especially concerns private savings. For example, when the Russian Finance Ministry says that the real dollar price is 11 rubles, this news directly affects millions of Russians. Of course, people want to know the opinion of independent experts in order to make a right decision regarding what to do with their money. Today, they only have one single source of true economic information on TV, which is RBC.

Please, have a look at what is happening in our studios. The same topics seem to be discussed like on other television channels: reforms and elections, politics and sports : but RBC's journalists know how to introduce news in an unusual way and point to the most interesting things: "the most profitable fairytale characters," "how much it takes to conquer a mountain," "how people make money on innovations" and "garbage business." Don't you know that we walk on money? And RBC is our best guide that tells us about a thousand and one ways of making money.

RBC TV's team seems to know this science perfectly well. Advertisers understood right away that now they can reach directly the most affluent audience. By December 1, 2003 RBC's ad revenues reached $3.5 million, which made it possible to expect the channel to break even in 2.5 years with a payback period of 3.5 years.

RBC - is the only Russian business named on the Deloitte Touche Tohmatsu European Technology Fast 500 prestigious rating list. Over the past year, RosBusinessConsulting improved its position from 72^nd to 43^rd. There is no surprise here, since the television channel was equipped with cutting-edge equipment. RBC TV's team is most proud of its remote cameras, which are actually interactive terminals for leading experts to go on the air from their offices: banks, investment, audit or consulting companies, or business newspapers. In addition, RBC TV has its own TV school with the best teachers from the Ostankino television center. In this school financiers are turned into anchormen. Only professionals will be working on the air.

Ch. Katilov