www.admarket.ru
September 2, 2003
Advertising budget of RBC TV to reach $5m in 2004
Moscow, September 12, 2003. The first Russian business television RBC TV is going to spend more than $5m on advertising in 2004, and $2m have been allocated for advertising in September to the end of this year.
RBC TV General Director Artyom Inutin announced at a press conference on Tuesday that the target audience of the new TV channel is, in the first place, high-income people living in elite residential blocks in Moscow and St. Petersburg, Yekaterinburg and other cities with a population of more than 1 million people. "It is much more beneficial to broadcast our programs, for example, in Donstroy elite residential blocks than in (old) five-storied buildings," he was quoted as saying.
Inutin stressed that RBC TV will not broadcast a lot of advertising compared to other TV channels. "Advertising will make up 6 minutes per hour, and time for advertising will be sold by our company as well as by advertising agencies," the General Director was quoted as saying. According to Inutin, advertising on the TV channel will cost $600 to 3,500 per minute depending on the time of broadcasting. "The launch of RBC TV will provide for enlarging the range of advertisers. Companies will allocate funds to place advertising on our channel. Currently, RBC TV has more than 1,200 advertisers a year," he stressed.
The RBC TV General Director noted that in the future the core news programs of their television could be watched on the Internet. "For these purposes, we reached contracts with providers Goldem Telecom and MTU Inform to establish the price for viewing RBC TV on computers," he explained.
Investments in creating the TV channel reached $23m, i.e. $17m of the company's own funds and $6m in attracted investments. RBC TV started its advertising campaign in September and it will continue until November 2003. The campaign covers all types of advertising vehicles.
The daily business television RBC TV, which went on the air on September 2, is a 100-percent Russian company. The television channel has signed a cooperation agreement with the European channel CNBC stipulating that CNBC will provide its programs to RBC TV. RBC TV will broadcast, in particular, through satellites. Its programming will include business and political news, analytical programs and commentaries, spotlights of the situation on Russian and international financial markets and other information.
Vlad Votrov
