Russia's first business channel RBC TV has begun implementation of a new joint project with CNBC Europe.
RBC TV now provides CNBC Europe with a weekly information and analytical program "Business Russia", which is broadcast within the framework of its "Europe This Week" program. RBC TV's new program targets foreign investors and provides a summary of Russian markets and corporate development trends in various sectors of the economy. The 15-minute program is broadcast in English twice a week.
"RBC TV's new information product is another step along RBC's path towards covering the Russian economy for the Western audience," RBC TV General Director Artyom Inutin has said. "The first time we addressed the Western audience with a special program on Russia's economy and business was in September 2003, within the framework of cooperation with CNN. With the launch of our new project, the whole business audience that watches CNBC Europe and is interested in Russia, will be able to obtain first-hand information about Russian companies."
Jeremy Pink, Vice President, Director of News & Programming at CNBC Europe says: "We're delighted to be working with RBC on this project. Increasingly our audience are seeking more in-depth information about business and the economy of Russia. 'Business Russia' provides weekly insight in to the market is a valuable addition to our schedule."
According to a survey released by COMCON-Media, RBC TV's daily audience amounts to 1.68m people, and its weekly audience consists of 3.094m people. Through cable and terrestrial broadcasting, the Russian business television channel's programs are available in more than 20 of Russia's industrial and business centers.
CNBC Europe is part of the global CNBC network. It is the only pan-European real-time financial and business channel dedicated to the European CEO's and senior corporate executives, the European financial services industry and the European investor. Today the channel is available in 87 million homes, 1,400 banks and financial institutions and 340,000 hotel rooms (4* and 5*) throughout Europe, the Middle East and Africa. CNBC Europe is a service of Dow Jones & Company and NBC Universal. NBC Universal is the broadcasting unit of General Electric Company (GE).
