COMCON Group, a Russian research company, and Russian information agency
RosBusinessConsulting have signed an agreement on launching sales of published information reports through the Internet shop
RBC Market Research.
The Internet shop has more than 1,200 research reports at present. COMCON will provide RBC with reports on consumer and media markets.
“Our companies have cooperated for a long time,” RosBusinessConsulting general director Artyom Inyutin said. “Now we have made another step forward. We hope COMCON’s vast experience in the market of national research will help young Russian companies, primarily in the regions, to make decisions. COMCON is proficient in defining consumer preferences, assessing advertising efficiency and testing products,” Inyutin added.
“Unfortunately, data of large research companies are not available for small and medium-sized manufacturers. As such, some market players cannot get objective marketing information that is vital for their business development,” COMCON general director Elena Koneva said. “One of the COMCON priorities set at the end of 1991 was to contribute to the creation of a competitive market in Russia. Cooperation with RBC is an important step towards the fulfillment of this task,” she said.
RBC and COMCON will present new reports and analytical materials on several commodity categories, online versions of printed media sources as well as overviews of consumer markets in various Russian cities. The two companies believe this cooperation will help many Russian companies to obtain experience of working with market research of international quality.
COMCON is an independent research company founded in 1991. It is the official representative of Research International and the British Market Research Bureau in Russia, a member of the European Society for Opinion and Marketing Research (ESOMAR).
is the largest seller of published marketing research in Russia and the CIS. The Internet shop’s database contains more than 1,000 items of research. More than 100,000 readers visit the website monthly, the website has more than 20,000 subscribers to its marketing news service (the industry’s largest periodical). Among RBC Market Research’s partners are the Russian National Public Opinion Research Center (VCIOM), Information and publishing center Statistics of Russia, the Expert advertising agency, PRADO Marketing and BDO Unicon.
You can visit http://research.rbc.ru/ to learn more about RBC Market Research.
