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RosBusinessConsulting Wins Brand of the Year / EFFIE 2001 Award
A press conference with the organizational committee of the Brand of the Year / EFFIE 2001 contest was held in Moscow on November 1. It was devoted to the most successful projects aimed at the creation and promotion of brands on the Russian market. The Russian information agency RosBusinessConsulting, also known as RBC, won first prize in the category for mass media. The jury, which consisted of renowned marketing experts, highly esteemed the new image of the RBC brand, whose uniqueness is in the amalgamation of information and high technologies. RosBusinessConsulting at present provides not only online news, but also software and web solutions for corporate clients, topical web sites intended for various target groups and such Internet services as e-mail, chats and forums. Additionally, the jury was impressed by the fact that RBC launches new products and services on the market almost every month.
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