RBC TV to cover 85% of St. Petersburg audience
Starting July 1, 2004, RBC TV programs will be broadcast by the St. Petersburg Cable Television company, the largest cable operator in St. Petersburg. As a result, RBC TV's audience in the city will increase by 3m people. RBC TV will get 1.5m new views as soon as in July.
As of now, RBC TV is broadcasted by 14 St. Petersburg cable operators. 800,000 people - subscribers of these operators - can watch the business channel. They are residents of the central part of the city, Basel Island, the Vygorgsky, Kalininsky, Moskovsky, Frunzensky, Krasnogvardeisky, Kirovsky and Primorsky districts. In addition, about 36,500 citizens can watch RBC TV programs through NTV Plus satellite television.
St. Petersburg Cable Television controls about 70 percent of the city's cable television market. Thanks to the operator, RBC TV's audience in St. Petersburg will increase 3m people to over 3.8m viewers resulting in RBC TV's broadcasting reaching 85 percent of the city's TV audience (according to the latest census, the population of St. Petersburg is about 4.5m people).
"We are pleased to cooperate with the largest cable operator in St. Petersburg," RBC TV General Director Artyom Inutin said. "We are glad to work together with any company that is interested in getting a unique information product and covers our target audience. This is necessary for our successful expansion into Russian regions," he stressed.
Reference
RBC TV's audience across Russia is more than 25m people. Through cable and terrestrial broadcasting, programs of the Russian business TV channel are available to people in 13 Russian cities with a population of at least 1m people (Moscow, St. Petersburg, Novosibirsk, Nizhny Novgorod, Yekaterinburg, Samara, Omsk, Kazan, Chelyabinsk, Rostov-on-Don, Ufa, Volgograd, Perm). RBC TV also is broadcasted in more than 20 industrial and business centers throughout Russia.
