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Russian advertising market booming
RBC, 05.05.2004, Moscow 14:16:58.The volume of the Russian media advertising market advanced by about 25 to 30 percent to some $670m to $700m in the first quarter of 2004 compared to the corresponding period of 2003, the Russian association of communication agencies reported. The highest gain was in the segment of TV advertising (a 35-percent growth to $320m-$330m). The advertising volume reached $25m-$30m in the segment of radio, $175m-$185m in the segment of the printed media. Some $4 to $5m were spent on Internet advertising.
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